Get on the Cluetrain

kinnon —  March 19, 2005 — Leave a comment

I admit I’m embarrassed to recommend something I should have read five years ago. But as I know a lot of us haven’t read it, better late than never. Markets ARE conversations. So are churches. Read it online here. The Wittenberg Door circa 2001. I particularly appreciate 49 through 52. And this from the Chapter: Internet Apocalypso,

Human beings are incredibly resilient. We know it’s all temporary, that we can’t freeze the good times or hold back the bad. We roll with the punches, regroup, rebuild, pick up the pieces, take another shot. We come to understand that life is just like that. And this seemingly simple understanding is the seed of a profound wisdom.

It is also the source of a deep hunger that pervades modern life — a longing for something entirely different from the reality reinforced by everyday experience. We long for more connection between what we do for a living and what we genuinely care about, for work that’s more than clock-watching drudgery. We long for release from anonymity, to be seen as who we feel ourselves to be rather than as the sum of abstract metrics and parameters. We long to be part of a world that makes sense rather than accept the accidental alienation imposed by market forces too large to grasp, to even contemplate.

 

Read it on-line or buy it.

kinnon

Posts

A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

No Comments

Be the first to start the conversation.

What do you think?