Matt Thornhill, in his latest Boomer Project newsletter quotes "Donald J. Brown, motorcycle analyst in Irvine, Calif."
"Harley-Davidson is up against some very stiff times. The demographics are changing and Harley-Davidson knows that. They’ve been quoted in newspapers as (saying) they know a younger customer is coming up and they’re going to have to find a way to appeal to that customer. Baby boomers are getting older and they will be buying fewer and fewer bikes."
There is no doubt a younger customer is coming up – a younger customer who’s part of the substance over style generation. They want efficient, cost-effective, practical and beautifully designed transportation. And so will boomers.
The reality is that most of us are urban dwellers. We want or will want vehicles that are cheap to run, look great, are easy to maintain and easy to park. "Hogs" only look good to some people and don’t cut it on the other counts. Harley’s days in hog heaven are coming to a close. Unless of course they begin to build these.
UPDATE: Read this great story of the 60 year old Vespa rider who left his Clearwater, Florida home with the desire to ride his Vespa all the way to Prudhoe Bay, Alaska and made it within 450 miles of his desired destination.
His next destination… Sturgis, South Dakota where he said “I’m going to start a gathering of Vespa riders and we’ll meet in Sturgis during the first week in September every year. It will become to be known as Vespa Week in Sturgis”.
Vespa Week in Sturgis, where scooter riders can share their scooter stories. I wonder who amongst us will be there.