Sugarpills, Anyone

kinnon —  May 24, 2005 — Leave a comment

Seth Godin nails another brilliant post on the power of The Placebo Effect.

We don’t like to admit that we tell stories, that we’re in the placebo business. Instead, we tell ourselves about features and benefits as a way to rationalize our desire to to help our customers by allowing them to lie to themselves.

The design of your blog or your package or your outfit is nothing but an affect designed to create the placebo effect. The sound Dasani water makes when you open the bottle is more of the same. It’s all storytelling. It’s all lies.

Which reminds me of The Airplane singing "One pill makes you larger, and one makes you small, And the ones that Mother gives you, don’t do anything at all." Go ask Alice, indeed.



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

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