What Every Godin Marketer Knows

kinnon —  May 11, 2005 — Leave a comment

The New York Times (that great font of credibility) takes a swipe at Seth and he responds. I agree with Steve Rubel who says Seth’s best line is:

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

But this would be a close 2nd:

Good marketers tell a story.

And 3rd:

Living and breathing an authentic story is the best way to survive in an conversation-rich world.

Read them all.



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

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