I had breakfast with one of the leaders of a fast growing church here in Toronto. A great guy. This was our 2nd conversation in four months. In the first we’d talked a lot about blogs and podcasts. As hip as he is, at that time he didn’t “get” blogs and wasn’t turned on to podcasts. Now they are looking at podcasting sermons which, based on the quality of their teaching, will be a good thing.
Our conversation this morning returned to blogging. My friend still hadn’t quite gotten into the efficacy of blogging but did tell me that one of their satellite church pastors was about to begin one. I’ve offered my assistance.
I pointed my friend to a number of my favourite bloggers – ones that I link to on this site. We discussed the power of group blogs and the ability to create “conversations” with the people in the congregation – through comments, trackbacks and tags.
I confess that I am still surprised that considering how big blogging has become, it still does not seem to have hit the tipping point. Even at 80,000 new blogs a day (as quoted by Seth Godin in Who’s There which you can download here) and active blogs in the many tens of millions, there is still a huge internet audience that is not here in the blogosphere. Consider that there are approximately 1 Billion active web users worldwide today – bloggers amount to only a tiny percentage of that community.
There are companies who are committed to increasing the size of blogdom. SixApart, the developers of Movable Type and Typepad, have reduced the price of Typepad and are launching more Web 2.0 focussed versions of their products/services as shown at Demo. Nial Kennedy posts:
You can now apply multiple group privacy settings to a single blog to allow various visitors to see only the posts intended for their group. TypePad is also supposed to have increased media abilities, but I have not seen the product or any detailed reviews.
TypePad also lowered its yearly subscription prices across all three pricing tiers. Annual subscriptions now range from $39 for the Basic level to $99 for a Pro level account. $3.25 a month at the basic level is not too bad at all and it places TypePad at the price of a latte.
With the opportunity to have a lot greater impact than the latte will ever have. Not that there’s anything wrong with having a latte.