Do a Google search of Web 2.0 today and you’ll get 10,300,000 hits? But what is it?
The phrase was coined by Dale Doughtery of O’Reilly Media along with Craig Cline of Media Live – for a conference they held a year ago. In the ensuing year, it’s become an important meme to describe how the web is changing from a hyper-linked catalogue to an interactive, user-built, open source driven, social network – with everyone and their dog claiming to be Web 2.0.
Tim O’Reilly cuts through the clutter in his just posted, 6,000 word essay. He lays out what he believes are the seven core competencies:
- Services, not packaged software, with cost-effective scalability
- Control over unique, hard-to-recreate data sources that get richer as more people use them
- Trusting users as co-developers
- Harnessing collective intelligence
- Leveraging the long tail through customer self-service
- Software above the level of a single device
- Lightweight user interfaces, development models, AND business model
Here are just a few examples of what is Web 2.0.
Read the whole essay here.