Wurld Media’s legal peer-to-peer service, Peer Impact, would offer up to 75 to 100 NBC Universal movie titles, commercial-free, for rental on a 24-hour basis such as “Ray,” “The Motorcycle Diaries,” “Meet the Fockers,” and “The Bourne Supremacy,” as well as upcoming premieres of “The Skeleton Key,” “Cinderella Man,” and “The Forty Year Old Virgin.” NBC is the first movie studio to strike a deal with Wurld Media, and represents the company’s efforts to offer a legal alternative to digital piracy. “This agreement is a significant step forward in our goal to capitalize on the myriad possibilities of new digital-media services, in a way that allows us to safeguard our content from illegal distribution,” said Bob Wright, chairman and CEO of NBC Universal, in a press release.
The traditional broadcast model is slowly fading to black. We want content when we want it – not when the networks want to provide it. Content Push is being replaced by consumer chosen Content Pull. Give us access to the material we want to see and we will pull it to the device we choose to watch it on.
And, unfortunately, a few of us may even want to watch these shows:
Other NBC Universal entertainment will include TV specials from the company’s library of syndicated-based shows–“Jerry Springer: Uncensored,” and its “5th Wheel” and “Blind Date” franchises.