Social Networking Soccer Fanatics

kinnon —  March 20, 2006 — Leave a comment

Joga1Soccer (football) fans unite. You have your own website. Brought to you by the good folks @ Nike and Google. It’s called Joga and it’s available by invitation only for now.

Joga is unique, because it’s an organically growing network of trusted friends. It is one of a kind network that focuses solely on a common interest around the game of soccer. Joga will help you connect to people who share the same passion for the game and also access exclusive content around athlete profiles, video clips and photos.

From BusinessWeek:

Following the raging popularity of such sites as MySpace.com and Orkut.com in Brazil, Nike executives approached Google with the idea of creating a social-networking site revolving around the world’s most popular sport: soccer.

Unlike MySpace.com, however, Joga.com will be a community that focuses on one topic and one passion: soccer, or “football,” as it is known outside the U.S. “As we saw the social networks grow in the U.S. and elsewhere, we asked, ‘What if this was around sports, a specific sport?'” says Trevor Edwards, Nike’s vice president for global brand management. “We are really excited about it.”

JOGA – a little Web 2.0 group therapy for the soccer mad world.

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kinnon

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A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

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