Guy Kawasaki has a very good post on treating people with respect.
One of the great misconceptions of selling, pitching, and partnering–basically, any time you want to get someone to do something for you–is that you should suck up to the people with the big titles and “A list” designation. Sometimes you do–as you’ve already read in this blog, but the ability to suck up to the folks who don’t have big titles but make the world run is more useful.
My kids are always shocked that I engage just about anyone I meet in friendly conversation. They commented on this a number of times on the Florida trip we just returned from. Part of it is just my personality and part of it is that I actually find people interesting. (Some of whom, less so as the conversation progresses.) The unintended consequence of my friendliness is that people normally go out of their way to be nice in return.
Read Kawasaki’s post.