Doc Searls & Nigerian Pastor Sayo Ajiboye on Marketing

kinnon —  April 2, 2006 — 3 Comments

This might be the real response to Pinko Marketing (as talked about on this blog last weekend). Doc in an email to Tim O’ Reilly:

…relationship is what actually makes markets. I’m talking about real markets here: places where we do business and make culture. Relationship takes the passions we put into creating businesses and makes them work in the social context we call a market. (Did anybody ever go into business because they were looking for a way to please stockholders?)

You have to be generous in relationships.

I learned this from a Nigerian theologian named Sayo Ajiboye, by the way.”

And back in 2001 Doc blogged about meeting Pastor Ajiboye:

He told me it’s easy in the industrial world to hear in the market’s noise only the sound of exchange. “It’s about relationship,” he said. “When the vendor says something is worth $500, he’s not saying that’s the price. He’s inviting a conversation. He also isn’t just looking for a sale. He’s looking for a relationship with you — one that only starts with your repeated business with him. The whole market is a system of relationships.”

What a concept. A church man teaching a technological genius about the power of relationship – no programs or things being “driven” – just people being invited into relationship through conversations. Why, that might even work in the North American Church – especially ones with latte bars, eh!

[Read the comment section on this BBC story for some further thoughts of Pastor Ajiboye on community.]

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A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

3 responses to Doc Searls & Nigerian Pastor Sayo Ajiboye on Marketing

  1. What a good perspective to take into the new week and the market I will face.

    Thanks Bill.

  2. “Genius”??? Oh my. You’re talking about a guy who holds no technical degrees, who doesn’t do programming (the only code he knows is Morse), who breaks more things than he can ever fix.

    Still, my mind was blown, and remains blown, by what Sayo told me that day five years ago. Thanks for keeping the ball rolling.

  3. “Geek genius” just didn’t sound right. Should have just said genius and left it at that. Thanks for stopping by, Doc. I’m going to talk more about this later today or tomorrow.


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