AdAge reports that only one in four teens can name the TV Networks. A study by Bolt Media shows that TV watching is the fourth most popular activity of those between the ages of 12 and 34. Behind the net, hanging with friends and watching movies.
In the face of explosively expanding choices across all media (for example, tens of thousands of podcasts, more than 43,000 magazines worldwide, over 350 million Internet domains and multicasting TV streams), viewers have trended toward targeted, niche content and messages. In 2005, 57 percent of U.S. TV viewership was on cable content networks versus broadcast.
Similarly, viewership in other countries has tracked away from broadcast, free-to-air channels to more specialized, targeted content. Demand is going niche and beyond, yet business models lag.
It truly is “the end of the world as we know it, and I feel fine” – although Network Execs are probably examining their options. (Repeat after me, “Would you like to supersize your meal?”)
(*Bolt’s survey was taken from a sample of 400 users of its recently relaunched YouTube meets Flickr meets MySpace website.)
[AdAge HT: Doc Searls]