Family Marketing Sucks™

kinnon —  August 15, 2006 — 1 Comment

Truly it does. I mean, how many of us are doing an effective job of marketing our family. I know I’m not and that’s got to change. When was the last time I produced a great marketing piece on my family – explaining how wonderful we are, how much benefit you’d get from being our friends, how happy and fulfilled are the people who’ve become our friends. What have I been thinking.

I’ve worked on hundreds of commercials, hundreds of on-air promos, hundreds of marketing videos (in English and French, no less), radio ads, print pieces – you name it, I’ve probably done it…marketing that is. And what have I ever done for my family.

How are we ever going to grow our friendship network? How will we ever build those contacts to increase our bottom line? We need to set some target numbers and shoot for them. We could probably double our audience friendships by Christmas.

It’s time to get creative. We have all the software. Photoshop, Illustrator, Final Cut Pro. Lots of in-house talent. We can start with some flyers – with great pictures of Imbi and the kids (I’m looking a little worn around the edges – don’t want to scare folk away). Build a killer website. Put some videos up on YouTube. We’ve got a wonderful message that we have to get out. Marketing will make it happen! It’s all about making my family matter™.

[If I’ve completely confused you, you might want to go here and here. And then you just might want to read this and this.]

Family Marketing Sucks™ is a trademark of the Centre for Making Families Matter, a registered charity in Vanuatu and New South Hebrides. Void Where Prohibited By Law. Product may not be exactly as shown. Some assembly required. Batteries not included.

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A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

Trackbacks and Pingbacks:

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