Jesus – Apparently A Product in Need of Good Marketing

kinnon —  August 18, 2006 — 4 Comments

The Toronto Star has this rather interesting article: Marketing Jesus Christ

Certain black church leaders are practising a form of faith marketing worthy of a five-star rating, according to secular marketing executives.

Their mission is to shepherd believers and win over non-believers to Christianity, to a life of health, happiness and prosperity. There are no limits to their goals for spreading the gospel, healing their communities and building their ministries. Although their congregations are made up mostly of African Canadians, they embrace all who want to follow the gospel according to Jesus Christ.

Wise to the ways of effective marketing, these Toronto-based black evangelical ministers are using integrated marketing methods most associate with mega-corporations like Disney, Wal-Mart and McDonalds. They employ state-of-the-art technology, media and entertainment products to spread their faith message, promoting and distributing their religious ideas, goods, services, organizations and events to a market of Christians and potential believers.

Apparently, the way to grow the family really is through good marketing.

You have to know your product and be able to market your product and our product is Jesus Christ,” says Taynia Wright…

God help us.

[Please note that the author misses the fact that this kind of marketing is being done in “health, happiness and prosperity” churches around the globe – and is not limited to a particular race or colour.]

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A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

4 responses to Jesus – Apparently A Product in Need of Good Marketing

  1. Bill,
    I agree, “God help us.” And thanks for the note at the end, a lot more groups are “marketing Jesus” than African-Americans. “Our product is Jesus Christ.” The implications in that statement are staggering! Jesus is dehumanized, de-divinized, at our control and strategy, FOR SALE!, and we’re in charge of packaging him and parceling Him out. Product, my ass. He is Lord of Lords and King of Kings.

  2. John,
    That this marketed Jesus has nothing to do with the Incarnation seems to be beside the point for the Jesus-as-product folk. Their Jesus is just a Tony Robbins clone with a few prooftexts added. And please, don’t bring up the Cross – it’s too much of a stumbling block for people.

  3. We have a saying in our house – “Gullible is written on the ceiling.” Don’t look up! This marketing approach will work because there are people who are looking for simple answers that require no responsibility or accountability.

  4. No, it sure isn’t limited to race or colour…


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