The Toronto Star has this rather interesting article: Marketing Jesus Christ
Certain black church leaders are practising a form of faith marketing worthy of a five-star rating, according to secular marketing executives.
Their mission is to shepherd believers and win over non-believers to Christianity, to a life of health, happiness and prosperity. There are no limits to their goals for spreading the gospel, healing their communities and building their ministries. Although their congregations are made up mostly of African Canadians, they embrace all who want to follow the gospel according to Jesus Christ.
Wise to the ways of effective marketing, these Toronto-based black evangelical ministers are using integrated marketing methods most associate with mega-corporations like Disney, Wal-Mart and McDonalds. They employ state-of-the-art technology, media and entertainment products to spread their faith message, promoting and distributing their religious ideas, goods, services, organizations and events to a market of Christians and potential believers.
Apparently, the way to grow the family really is through good marketing.
“You have to know your product and be able to market your product and our product is Jesus Christ,” says Taynia Wright…
God help us.
[Please note that the author misses the fact that this kind of marketing is being done in “health, happiness and prosperity” churches around the globe – and is not limited to a particular race or colour.]