Ed Brenegar on Church & The Cluetrain Manifesto

kinnon —  December 6, 2006 — Leave a comment

Ed is blogging up at storm at his other blog, The Presbyterian Polis (while also finding time to keep his Leading Questions blog current and challenging). Today’s post looks at one of my favorite books, The Cluetrain Manifesto and how the wisdom of Locke, Searls, Weinberger & Levine applies to the church.

When we elevate conversation, we each begin to find our voice for testifying to the goodness of God experienced.  Churches aren’t just rituals and activities. They are conversations where we learn to see God in the midst of the relationships of the church. When we begin to see the church as less an institution and more a gathering place for conversation and shared life, then we will find that many of the old gripes and conflicts that pit family against family, theology against theology, seminary against seminary, generation against generation, new member against old and church against church will find a way to be resolved.

Read his entire post, please.

And if you want to follow along with one of the best and brightest thinkers on the entire social media conversation, make a point of regularly reading Doc Searls as well.

UPDATE: Doc points to Ed’s post.

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A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

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