The Pew Internet & American Life project notes that podcast listening has gone from 7% of the Internet audience in their February-April ’06 survey to 12% in their August survey (released on November 22nd). As well according to their report, the podcast content universe has exploded in the last two years:
The array of individuals and mainstream media institutions that now provide podcasts has also expanded dramatically. For example, in November of 2004, Podcast Alley, a podcast directory website, listed fewer than 1,000 podcasts for download. Today Podcast Alley catalogs more than 26,000 different podcasts, totaling more than 1 million episodes. In addition to homegrown podcasts that cover topics ranging from music and fashion to religion and politics, mainstream media institutions such as NPR, the BBC and Comedy Central now regularly provide podcasted material as an alternative way to distribute their content.
I’m working with a good friend on a new podcast series that will speak to Missional Church Leadership. I look forward to telling you more about it in the next 60 days. It launches Feb 1.
And: Stay tuned for achievable media, coming later in December – a blog focused on media creation, the technology and the creative.