Terry Heaton points to the “incomparable Umair Haque”

kinnon —  November 22, 2007 — Leave a comment

Something in the thoughts of Haque as outlined by Terry resonated with me. Perhaps they might with you, as well.

Here’s a few of the ones Terry’s notes. (Please make a point of reading Terry’s entire post…and if you are wise, you will subscribe to his RSS feed.)

  • Trust is at the heart of value creation in the edgeconomy.
    Microsoft is playing massconomy games in an edgeconomy. Coercion doesn’t work; closure doesn’t work; and, most definitely of all, evil doesn’t work.
  • Light beats heavy.
    Open beats closed.
    Free beats paid.
    Good beats evil.
  • Open beats closed, Look – this isn’t about subscriptions, really. It’s about tremendous economic pressures for atomization and unbundling – and the fact that context is king.
  • Like I keep telling you, markets, networks, and communities…
    Like I keep telling you, changing the world – for the better.
  • Lots of you guys keep asking me for strategies and business models. I don’t have (unfortunately) time to talk to all of you.
    But I’ve already told you a big part of the answer for the last couple of years: markets, networks, and communities.
  • So if you wanna think radically – here’s a (really) easy way. Take the dominant business model/strategy in your market space, and use a market, network, or community to invert it…like Wikipedia, Google, Myspace, Facebook, etc.
    This doesn’t mean do something superficial, like a social net for hairdryers. Rather, it means using markets, networks, and communities to shift resources and capabilities from core to edge.
  • Connected consumers want firms to be citizens of their microcultures.
    It means means accepting, deep, in the very essence of your DNA, that the fundamental premise of orthodox marketing and branding – that we could fool consumers into thinking almost exactly the same goods were really, truly different by “positioning” them on a spectrum of imaginary psychological benefits – isn’t just utterly, totally, almost incomprehensibly ludicrous; it’s also deeply evil.
    Think about that for a second. It’s not just economically inefficient; it’s mind-blowingly absurd to think this shell game, this pseudo-strategy, this masquerade of value creation, could go on forever.



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

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