Paul Walker has written a very good post on our ever shortening attention span – fueled by ADDled media. (I’ve oft commented that when I began editing in 1977, commercials were normally 60 seconds long, edits were every four or five seconds and the final shot could be up to 15 seconds. Today, most commercials are 15 seconds long and we edit in frames, rather than seconds – there are 25 frames per second in PAL and 30 in NTSC. 10 frame edits are not unusual.) Paul asks,
What does all this mean for the Church? Well, when the typical service is many churches has an interrupted 30 minute worship ‘set’, and an uninterruptable monologue sermon that might last anything up to 45 minutes, then we should hardly be surprised when lots of people simply vote with their feet at such a prospect. Now, I know that most preachers rather airily respond by asserting that, whilst it might be generally the case, they are such good preachers that they can hold a congregation in the palm of their hand for an hour! I know that I like to think that about myself anyway…lol. The reality, though, is a bit different. And its going to take a bit more than a few powerpoint slides or the odd video clip interjected into the middle of sermons to really get to grips with this issue.
Actually, I have it on good advice that Microsoft is abandoning PowerPoint in fear of a class-action lawsuit from Sunday pew-sitters subjected to terrible PPT presentations.