Mark Priddy and the Consumer Church

kinnon —  December 9, 2007 — 1 Comment

One of the folk I thoroughly enjoy working with is Allelon’s founder and team leader, Mark Priddy. Mark’s latest blog post is Business, The Gospel, and the Consumeristic Church. Mark was a very successful business person before moving into what some might call full-time ministry. (I think Mark might call it “Moving into the Neighborhood.”) From his post,

The Plan: If we could present the gospel in a reduced message, a catch phrase, several bullet points, something less than two to three words, and market it on billboards, benches, bumper stickers, radio and TV ads, then we could reach thousands of religious customers. If each campaign carried a simple message, or perhaps better stated, a “catchy slogan,” if we worked together and invested enough money to cover the largest market and deliver the maximum amount of “impressions,” then we could implement a successful marketing strategy to reach our targeted customer. That’s right impressions!

In marketing, one of the most important laws is to capture the mind of the customer— the prospect. Get the message out there as much as you can. It needs to be in front of them at all times—when they’re eating, driving, or taking a siesta on the local bench—make it quick, easy to read, short, sweet, and catchy. This approach is vital to the success of any marketing program. If all goes well, then theoretically it will bring people into the store and successfully convert them from “customer to consumer.”

So, following that line of thinking, it only makes sense to market the gospel, right? And what other product is free? What other product can forgive sins, take care of our needs and secure a place in heaven?

Please read the entire post and comment there.



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

One response to Mark Priddy and the Consumer Church

  1. I have spent two hours tonight trying to figure out what a missional church is and it seems to be a whole lot of program worshiping. Where everyone is more concerned about being thoroughly missional than thoroughly Christian. If I am wrong I am open to correction.


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