My friend Susan, The Philosophical Pastor (who I’m very glad to see blogging on a more regular basis again) comments on the REVEAL Spiritual Life Survey that her church has participated in. ‘Twould seem to be further indications of the consumer church at work. Susan writes,
All I can really say about the survey is this: Surveys in general are far more “revealing” about the data-collector’s assumptions than about the persons who fill in little dots next to a limited array of objective selections. The way questions are framed and the choices that are provided speak for themselves. The assumption seems to be that there will be indicators for people who are ’satisfied’ with their spiritual growth, and once those indicators are determined, products that target those indicators can be bundled together and offered to seekers of spiritual growth. This will make them very happy, and they will keep coming to church and even invite their friends because that’s what satisfied customers do.
Hey — it works in the marketplace; why not in the church? Spiritual growth is just like anything else human beings want, right? We want fuel-efficient cars, fit bodies, smooth younger-looking skin… and spiritual growth.
Please read the entire post at Susan’s blog and comment there.