Right up front we need to help people see the way to life is through death, mortification of the enslavements, whether they be materialism or addictive drugs. Strangely I think this kind of appeal will have some resonance with the poor, at least those who have come to the moment of truth that they need God. It will not appeal to those who are happy with their current attachements. But to those who have come to the place where they realize everything they have lived for is worth crap (Phil 2:7), this will be a relief.
I think David Fitch is one of the prophetic voices in the mission-shaping of the church. But why trust me on this. Read him yourself. Please.