Ed Stetzer is in Orlando this week and today is at what used to be called CBA, the Christian Booksellers Association convention. It’s now the International Christian Retail Show – or more appropriately Jesus Junk for the Jaded Masses. Ed’s been posting photos to TwitPic – with links showing up in Twitter. The photos are funny – but the reality is profoundly sad. (As Ed says, his Twittering might get him “in trouble.”) Western Christians apparently waste 4.5 billion dollars a year on “Christian Apparel”. Let alone all the other crap available at the ICRS. From their site:
We serve a big God, and we have a mission that is not of this world. You need to attend the International Christian Retail Show to work on how to achieve your mission and reach the fullest potential of what God has planned for your store in this New Day for Christian Retail. [emphasis added]
They recommend you
Fill Your Stores with the Products Today’s Christians Are Seeking
Hundreds of the leading publishers, recording companies, and gift manufacturers, and other suppliers covered the 130,000- square-foot expanse of the Orange County Convention Center in Orlando, FL.
We Western Christians can never get enough Jesus Junk. God help us all.