Guy-Church, please board Cluetrain

kinnon —  August 8, 2008 — Leave a comment

My buddy, Brother Maynard, weighs in on the guy-church story with a little Cluetrain wisdom. He ends with this,

When you stop listening to the community outside your walls, you fall out of touch, and out of favour with the community. The way to endear yourself to them once again is not to contextualize your message and market it to them as your target… ultimately, that just further distances you. (And you know you’re in trouble with this when you begin with statistics on your market size.) Try discoursing with the community, and things will come back in line. Slowly, perhaps. The problem wasn’t created overnight and won’t be fixed overnight. Incarnation is for the long haul… but it works. Where did all the men go? I quote thesis number eighty-seven. “We’d like it if you got what’s going on here. That’d be real nice. But it would be a big mistake to think we’re holding our breath.”

Please read BroMayn’s entire post.



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

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