A Little More Missional Shampoo (December 08 / MT edition)

kinnon —  December 30, 2008 — 1 Comment

MT-blog-button125sq In a week’s time, on Epiphany (January 6th) a new missional social networking space will launch focused on the missional conversation. It’s called Missional Tribe. It’s meant to be a place where some of the most informative blog posts on missional can be evergreen – easily indexed and tracked, where stories can be easily told and responded to, where new conversations can be started, where videos can be shown and a place where great ideas can be shared.

It will be a social networking site open to anyone engaged at whatever stage in missional church. The site won’t be selling anything. It’s an open space for the free exchange of ideas, thoughts, questions, answers, media, essays and more.

Those of us who are the instigators, look forward to the world wide missional tribe getting to know each other better and to increasing our learning from each other. The Wikiklesia Project and the Missional Synchroblog from last summer were two of the triggers for this new social networking space.

The mildly updated post below is one I originally wrote (early) for the Synchroblog. It was recently linked to in year-in-review posts by both Dave Fitch and Todd Hiestand. I thought I’d post it again. You may or may not find it helpful. Let me know.

Links to the Missional Tribe site will be up on the 6th. Look for more comments about it across blogdom. I look forward to you joining us there – telling us more about what Aslan is doing as He’s on the move in your neighbourhood.


What is Missional? (Missional Synchroblog

Missional Sunday Morning
I got up from a good night’s missional sleep and ready for a missional day. Missionally showered with missional shampoo and headed out the door. Jumped into the missional SUV and exited the missional neighborhood – heading for the partially-opened missional church doors. Sang missional songs with the gathered missional people, listened to the missional sermon, partook in the Lord’s missional Supper, got a missional blessing, grabbed a fair trade missional coffee at the door, picked the SUV up from the missional parking lot and headed missionally home. I just love being missional.


Missional-shampoo-bottle002-lrg Almost a year ago, I wrote a post called Missional Shampoo – it was a humourous comment on the use/misuse/overuse of the word “missional.”

After much research, product testing (on my kids…no animals were hurt in the making of this product), test marketing and focus grouping, I’m proud to release Newbigin’s Missional Shampoo. I’m profoundly convinced that this will be the best shampoo you will ever use. There is a real narrative behind this product – a wonderful story.

It would appear the use / misuse / overuse of the word has not improved in the ensuing months. Rick Meigs has challenged us to respond.

A Little Historical BG
Much of the missional conversation has been driven by Bishop Lesslie Newbigin’s response to the British culture he returned to in the mid-seventies. He’d been a missionary in India from the 30’s onward. To him, it was obvious that British culture was post-Christian. His response to the situation, in both books and as a speaker, provoked the Gospel and Our Culture Network, and impacted writers, professors, missiologists & practioners including Alan Roxburgh, Craig Van Gelder, Ed Stetzer, Darrell Guder, David Fitch, Alan Hirsch, Colin Green and others. (Note: The Gospel and Our Culture Network roots are in the UK – I’m primarily referencing its American cousin here.)

Guder edited one of the important early missional books from a North American context – Missional Church. Roxburgh and Van Gelder contributed chapters to this book and have written other books that contribute to the conversation. Fitch’s The Great Giveaway is an absolute must read. Stetzer has written and spoken extensively on the missional imperative. Hirsch’s The Forgotten Ways is quoted constantly in the emerging/missional blogosphere.

Note: Part One of raucous and fun conversation between Fitch and Stetzer on missional will be up next week on the Missional Tribe site – January 6th, 2009. It was shot last month in Chicago by Imbi and myself.

It is also important to recognize the work of the late South African Missiologist, David Bosch. He has had a profound impact on the missional conversation.

Mission is, quite simply, the participation of Christians in the liberating mission of Jesus, wagering on a future that verifiable experience seems to belie. It is good news of God’s love, incarnated in the witness of a community, for the sake of the world. [via Wikipedia – from Bosch’s book, Jesus, the Suffering Messiah, and our Missionary Motive]

So what is this “missional conversation” about.
To quote Eugene Peterson, it’s about,

The Word (who) became flesh and blood and moved into the neighborhood.

Becoming missional means we realize that Jesus has “moved into the neighborhood” and we are to follow him. It stands in stark contrast to church buildings that say, come – so sadly illustrated in this shot on Rick’s recent post. Missional stands counter to the attractional church model of Christendom.

I believe there are three aspects to this discussion. Missional is incarnational – in that we are to be the hands, feet and voice of Jesus in our neighborhoods – positional in that we are to move out and amongst, and relational – we are to love our neighbors, whether they ever darken the doorsteps of our church buildings or not – in fact, whether they ever even “become Christians”.

Luke 10 provides a framework for that journey as we move into our neighborhoods – engaging everyone we meet – entering wherever we are invited – receiving hospitality and engaging in relationship – understanding that in C.S. Lewis’ words, Aslan IS on the move – and we are to follow Him.

Well, that is what missional seems to mean. But…

Do an Amazon search today on the word “missional” and you’ll get 1,237 product results. Google “missional” and you’ll get just under a million hits. I track the word missional in Google Reader (via Google Alerts) and one day last week there were over 150 blog posts from that day. Post that used the word.

Missional has quickly become the latest buzzword. Christendom expressions of every form are applying the word to their “ministries”. It’s as if “missional” is some sort of “secret sauce” that will re-invigorate their church programs. We have come to the point where “missional” may, in fact and in deed, mean nothing. Churches, that by any reasonable estimation are exclusively attractional – now call themselves missional. Their mission is to attract people to their church – which, to their way of thinking, must mean they are missional.

The Christendom reality is that we want people to come to us. We’ve built these great buildings (in some cases) and we want/need to get butts in the pews/chairs/theatre seating. We’ll do just about anything to fill those chairs  – right up to and including Cirque de Soleil acrobats. (And then try to explain away tragedies that occur in the CdS attempts.)

We compete for the same audience as Hollywood and we’ll use whatever technique necessary to get that audience. Let me quote Dick Staub from his very good book, The Culturally Savvy Christian,

Many evangelicals who once had been rooted in a tradition of deep spiritual growth became obsessed with growth as measured by numbers of conversions and increased church attendance. Increasingly and often uncritically, they relied on technology and marketing to generate successful numeric and economic growth. The art and craft of marketing are built around appeals to self interest, offering individuals something they want and desire. Conventional marketing wisdom advocates taking the path of least resistance in order to achieve success. Christian marketers embraced this approach, mastering it in order to raise money and sell the gospel. The result was often a Christianity that, on the surface at least, looked and sounded as driven by a focus on the self as the rest of American culture. [Pg. 38.  emphasis added]

We are so enmeshed in this consumer culture that we no longer see it. Like fish, it is the water in which we swim. So the word “missional” simply becomes one more marketing tool in our attractional toolbox to get people to the show. The consumer culture is so pervasive that I’m not sure many of us are willing or able to extricate ourselves from this all encompassing system. We can only attempt to understand missional through the attractional church model lens with which we view Christianity.

Let me end this rather long post with this short story from my non-missional church experience. We went to a service that honoured a number of kids graduating from high school. It was a very good service with a good sermon from the pastor. But one of the things that stood out for me was his comment to us all of the importance of “going to church.” And by that, he did mean coming to the building.

Now, this is a man, who if you asked him whether “the church” was a building, would quickly set you straight.

“Of course not Bill! The church is the gathered people of God wherever they gather.”

But, I would suggest that our reality is that when we say “go to church” we mean go to a building. Whether we deny it or not, it frames how we think of the church. Church is a building – and we want you to come with us to it. Especially if our church has the best music, the greatest technology and the most comfortable seats. Oh. And how could I forget. The best coffee bar in the lobby or church food court – selling missional fair trade coffee, of course.


Here are some further resources for your What is Missional study:
At Allelon, I’ve produced a number of interviews that address the question What is Missional Church? Interview guests include Eddie Gibbs, Ryan Bolger, Craig Van Gelder, Pat Keifert, Bishop Graham Cray and Brian McLaren. The site also features David Fitch’s Church Planting via Missional Orders – that I shot during the Resonate Canada Cultivate Gathering at The Freeway in Hamilton, last fall. Note that Fitch et al have a Missional Gathering in Fort Wayne, IN this coming Saturday, January 3rd, 2009.There’s also some great content featuring The Freeway’s Pernell Goodyear along with Alan Roxburgh; Training Missional LeadersPart One and Part Two. (I think Part Two is the strongest.)

I also want to point you at a video Imbi and I produced prior to when I worked with Allelon, Three Churches and A New Age Mall with Alan Roxburgh – embedable on your blog from YouTube – a short and powerful indictment of where much of the church is today. It’s also available here on the Allelon site. (We rebranded the video as an Allelon Netcast when I worked with them.)

SeedingMissionalflag-748971Note that Fitch et al have a Missional non-conference in Fort Wayne, IN this coming Saturday, January 3rd, 2009. I wish I could be there. Go if you can! If you have a video camera, good mic and a tripod – please shoot it and we’ll put it up on the Missional Tribe site. (Drop me a note to discuss further.)



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

One response to A Little More Missional Shampoo (December 08 / MT edition)

  1. Just about to go for a shampoo myself–too bad I’m out of missional shampoo. I’ll have to use the regular old stuff…maybe it is the “real” stuff after all?

    I am really looking forward to the grand opening on Epiphany.


What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.