Publishers Missing the Point of Blogs

kinnon —  April 28, 2010 — 4 Comments

I’ve been away from blogging for a rather extended period. And I do have more important things to write about than this. But earlier in April, Moody publishing sent me a review of a book for which they said, “Feel free to post this review on your blog” or I was welcome to contact the publisher for a copy of the book to review myself.

Bizarrely, the review is written in the first person, but no author is quoted as writing the review,

Ten years ago, I made a huge mistake. I can picture the table where I sat in my high school cafeteria. I quickly found myself in a heated conversation about Jesus with my new friend, who was Jewish.

I would have been 44, ten years ago, and I certainly hope I wasn’t sitting in my high school cafeteria then. By doing a google search, I was able to discover that Jenna Levon was the actual author of the review, though that info wasn’t available in the email or the attached Word document.

Now, I don’t see anything particular nefarious in this. Other than there being either a profound lack of understanding of the blog world – bloggers write because they actually have opinions on things – or a belief that we are desperate for content. In my not having blogged for a significant period of time, perhaps the Moody folk were just trying to help.

Do you think Moody sent the writers at Christianity Today the same offer? Or do they hold them in higher regard? I’m just wondering.

For more of my opinions about blogging and publishers, read this, please – as well as Jordon Cooper here.



A television editor, writer & director since 1978. A Christian since 1982. More than a little frustrated with the Church in the West since late in the last millennium.

4 responses to Publishers Missing the Point of Blogs

  1. It’s just the evolution of the marketing machinery ironing out the inefficiencies in the system. Didn’t you know you were part of the industrial publishing complex?

    Welcome back : )

  2. Maybe they were giving you a writing prompt.
    “Ten years ago I made a huge mistake…”

    For me, I could continue that sentence, “I started attending seminary…”

    Just kidding. πŸ˜‰

  3. They sent me (a 32 year old male from New Orleans) one that read, “Growing up as brutally self-concious young school girl in Ireland…and that’s why I love the Twighlight saga.” I didn’t see a problem with it and published it as my own. Was that wrong?

    Just kidding.

  4. Dan MacDonald May 1, 2010 at 9:53 am

    Welcome back. Now please get back to the Big Smoke asap. We’re bored down here without you.


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